How to write an administration job ad that gets applications
The structure that works for office support roles.
Lead with the work, not the company history
Administration candidates scan for four things: the title, the location, the hours and the salary. Put those at the top. A paragraph of company background before the role description loses readers.
Be specific about systems
Name the software: Microsoft 365, Xero, MYOB, a practice management system, an EDRMS. Specificity signals a real role and helps candidates self-select.
Describe the day, not the ideal person
A short "a typical day looks like" section outperforms a long list of personality adjectives. Cover phone volume, meetings, records, billing or whatever the actual rhythm of the role is.
Publish a range
A stated range prevents mismatched applications and is increasingly expected. If the range is flexible, say what it is based on.
Make applying simple
Provide one clear method: an email address, a phone number, or a link to your own careers page. Multiple competing instructions reduce applications.